Research shows Donegal-made ‘Active Irish Honey’ is just as beneficial as world-famous Manuka Honey.
‘Active Irish Honey’ won Best Product Award at this year’s Donegal Taste Festival.
Through an Enterprise Ireland Innovation Voucher Scheme, research from Sligo IT proves it has the same activity levels as New Zealand Manuka Honey.
Conor Daly, Managing Director of Travellogic, is a beekeeper in his spare time.
He says that the potential for the market is huge.
“Irish consumers want to buy local products for a variety of reasons, not least because it supports jobs locally. The more local the honey the more effective it is believed to be in preventing the symptoms of allergies. Many hay fever sufferers for instance get great relief from consuming locally produced honey.”
Daly from Donegal Town works with businessman Austin Duigan, Raphoe and engineer Carl Diver, Falcarragh. They are developing a production and sales model, and hope to have the honey sold all over Ireland.